July 12, 2017 |

6 Digital Trends For B2B Businesses In The Sharing Economy

The technology age has witnessed a profound revolution of our society, from new digital trends to the rise of the sharing economy. These changes are disrupting the traditional consumers’ habits and their ways of approaching businesses. With this continuous development of technology, companies started to invest in new resources, in order to efficiently improve the way they do business.

Nonetheless, technology and the sharing economy benefit B2B businesses by challenging them to come up with innovative solutions. Internet of Things (IoT), Cloud Computing, Data-Sharing, and many other technical words made their entrance into the modern world, bringing the entrepreneurial universe to a whole new level. What are the main digital trends that B2B business in the sharing economy need to be aware of in 2017?


Cloud Computing

If we take a closer look at these digital changes, we can observe the strong rise in the use of cloud computing. The survey of Cloud Industry Forum 2017 announced that already 82% of startups are using at least one cloud computing based service. New companies on the market are in fact really well aware of it and are implementing it immediately into their business model.


Moreover, data-sharing is better understood than before by employees and businesses. 75% of employees and businesses declared that they agreed to share data if they perceived benefits in return. Data-sharing is a sensitive subject which raises security issues. However, if handled well by sharing economy businesses, data-sharing could become a strong asset, as explained by Information Age’s article that insists on digital trust.

As with any sharing economy business model, a data-sharing system requires two key components. Of course, it needs a platform for sharing large volumes of information, but there is one more essential ingredient for success: trust – Nick Ismail



Another trend the sharing economy participate in leveraging is co-working. Working hours and locations are becoming more flexible as more independent jobs are created. The Global Coworking Survey forecasted that 1,2 million people would work in co-working spaces in 2017.


If you haven’t heard about chatbots yet, open your ears carefully, this word will soon be part of b2b’s online marketing strategy, as 80% of them are expected to use chatbots for customer interactions by 2020. Chatbots include lots of potential benefits and have the possibility to target niche communities and provide one-to-one services to customers.


One of the major disruptions currently happening in our economy is undoubtedly Blockchain Technology. In Accenture’s recent survey, the Blockchain Technology will be considered as mainstream by 2025. Blockchain’s money, known as Bitcoin, has gained so much value since its creation that it became more expensive than actual money. Whereas the highest price for 1 bitcoin was $0.39 in 2010, it was worth $2,562.01 on July 7th.

The Internet of Things

The Internet of Things, which has many definitions, is also part of the sharing economy’s future. Including data and analytics, investments in IoT’s services are growing every year. Manufacturers are expected to invest around $70 billion in IoT in 2020.